When does a neighborhood name become a trademark?

December 18, 2024 - Stephanie Reveron sued multiple companies, including Zumiez, New Balance, Amazon, Etsy, Zazzle, and Redbubble, for trademark infringement. Plaintiff claimed that her trademarks, such as LES . . .

When X makes it an ex-brand: Can a company retain rights in an old trademark after rebranding?

July 24, 2023 - This past weekend Elon Musk announced plans to rebrand Twitter as X. This strategic shift from one of the most recognized names and logos in the social . . .

Five legal issues around using AI in a branding strategy

April 16, 2023 - The ability of AI to gather, analyze, and interpret large sets of data can lead to invaluable insights and efficiencies. But as businesses increasingly rely . . .

The power of publicity and trademark use provisions in legal agreements

March 17, 2023 - In today's brand-conscious marketplace, legal agreements between businesses often contain clauses allowing for publicity of the agreement itself and use of each other's trademarks. This . . .